The Unthinkable Team
The Unthinkable team builds Unthinkable, a web and iOS app that surfaces business opportunities from real demand signals across the web. We write about discovering opportunities and testing ideas for solving them before anyone spends months building.
How the articles are written
We pick the topics and set the editorial rules the blog runs on. Articles are drafted with AI assistance and checked against those rules before they publish. If you spot a mistake, email support@unthinkableapp.com and it will be corrected.
Articles
- How to Run a Concierge MVP Before Writing Code
- Where to Find B2B Software Ideas
- How to Get Your First 10 Customers
- How big a market must be to justify building
- How to Test an App Idea With an App Store Pre-Order
- How to Turn a Problem at Your Day Job Into a Business
- How to Validate a Subscription Business Idea
- How to Size a Market Using Free US Census Data
- How to test a physical product idea before paying for tooling
- How to Spot a Rising Trend Before It Peaks
- Estimating Customer Lifetime Value Without Churn Data
- How to Use a Waitlist to Validate Demand
- How To Find B2B SaaS Ideas Hidden In Job Postings
- How to Calculate Customer Acquisition Cost Before You Launch
- How to Price a New Product Before Launch Using Buyer Value
- How to Validate a B2B SaaS Idea Before You Build Anything
- How Much to Spend on Ads to Test a Business Idea Before Launch
- Market Research Survey Questions That Work for a New Product
- When to Give Up on a Business Idea Using Kill Criteria
- How to Validate a Marketplace Idea by Testing the Supply Side
- How to Find People to Interview About a Business Idea
- How to pre-sell a product before building it
- App Store keyword research for new developers
- How to find free keyword search volume
- How to Use Google Trends to Validate a Business Idea
- How to Filter a Problem Into a Business Idea
- How to Test a Business Idea With No Money
- Why Taken Business Ideas Are Better to Build
- How to research competitors before starting a business
- Why Most Startup Ideas Fail Before Writing A Line Of Code
- How to Find a Defensible Niche for a Small Business
- Choose Between an App or Website Based on Distribution
- Signs a Business Idea is Already Saturated
- How To Size A Market Using Public Data And Basic Math
- How Many Customer Interviews to Conduct Before Building
- Find Underserved Local Markets With Data
- Mining App Store Reviews for Product Ideas
- How to find a problem worth solving in public data
- How To Tell If A Business Idea Has Real Demand
- TAM SAM SOM for Founders: Defensible Market Sizing
- How to Find an Underserved Market Before You Build
- Fake Door Test: Validate Demand Before You Build