Guides
Every article on the blog belongs to one of these guides. Each one puts the steps in the order you would actually do them.
How to Find a Business Idea People Will Pay For
Find business ideas in problems people already describe in public, then filter them down to one worth testing. A step-by-step reading order.
- Why Most Startup Ideas Fail Before Writing A Line Of Code
- How to find a problem worth solving in public data
- Mining App Store Reviews for Product Ideas
- How to Filter a Problem Into a Business Idea
How to Validate a Business Idea Before You Build It
The validation methods that predict sales, ordered from free to expensive: demand signals, customer interviews, fake door tests and pre-selling.
- How To Tell If A Business Idea Has Real Demand
- How to Test a Business Idea With No Money
- How to Use Google Trends to Validate a Business Idea
- How Many Customer Interviews to Conduct Before Building
Market Research for a New Business Without Paid Reports
How to size a market, research competitors, spot saturation and measure search demand for a new business, using free public data and arithmetic.
- How To Size A Market Using Public Data And Basic Math
- TAM SAM SOM for Founders: Defensible Market Sizing
- How to research competitors before starting a business
- Signs a Business Idea is Already Saturated